VSC GROUP - VALUE. SYNERGY. CREATION
VSC Group is a business consultancy firm serving clients in India and overseas across sectors and business functions and helping them unlock superior value growth and strategic turnarounds.
Having worked for many years in cluttered and fragmented markets, VSC wanted to stand on the precipice of a fundamental change, seize infinite opportunities, and compete against the likes of global consulting firms while embodying promoter’s diverse thoughts and insights.
BUSINESS NEED
To create an Identity that stands for legacy, strength, and stability.
- Rebranding
- Brand Guide
- Product Messaging & Positioning
- Website Design & Development
- SEO
- Corporate Profile
EVOLUTION OF LOGO
VSC stands for Value, Synergy, and Creation. Taking a cue from these three keywords, we wanted to depict an artwork where the three alphabets ‘VSC’ stand out and at the same time be tightly integrated to showcase one-stop solutions for all businesses. The artwork also portrays Lord Ganesha which symbolizes knowledge and wisdom. The gradient colour theme and arrows represent vibrancy, unlimited potential, progression and propelling upward movement.
IMPACT
- Global Appeal to the Brand
- Digitally strong & future-ready
- Standardization of Brand across all communication channels
- Ready to explore inorganic growth through collaborations & partnerships
VSC Group is now ready to write the next chapter in the business consulting space in the markets it operates powering their clients’ long-term values & profits and overcoming the profound challenges businesses face.
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