Tiger Auto -
The Last Mile Leap
Scope of Work
- + Brand Identity
- + Brand Guide
- + Responsive Website
- + Brand Messaging
- + Stationery
- + UI/UX
Now ready to disrupt the EV market in India
Tiger Auto is India's first company to introduce Smart Vehicle Technology in commercial vehicles. It combines EV solutions and enterprise mobility to deliver last-mile connectivity solutions integrating AI and the Internet of Things (IoT).
Empowering global mobility through brand identity
PROBLEM: To create a global brand and position Tiger Auto as a technology-driven company
SOLUTION: We crafted a top-notch Brand Identity with a complete style guide that empowers clients to compete with EV players and resonate in global markets.
Strategic Brand Positioning
PROBLEM: With so much energy and resource being poured into creating a unique offering, they wanted to build excitement and anticipation within the targeted audience
SOLUTION: Multiples Consulting unleashed the power of Brand Messaging and Positioning to drive the EV commercial industry forward, unveiling countless opportunities, with stunning UI/UX designs for a responsive and dynamic portal.
Establishing Brand Consistency and Protecting Innovations
PROBLEM: Formulating a clear and concise positioning statement to bring the concept of last-mile drive and last-mile delivery to life
SOLUTION: By defining a comprehensive range of stationery and marketing assets, including the corporate profile, we enabled Tiger Auto to establish brand consistency across all channels, while also initiating efforts to trademark their proprietary innovations to safeguard their interests. Tiger Auto is now ready to disrupt the market in India and, at the same time identify opportunities in reshaping the EV market across the border.