Xenia Hospitals -
Healing Lives, Restoring Hope
Scope of Work
- + Rebranding
- + Brand Messaging
- + Brand Guide
- + Brand Positioning
- + Responsive Website
- + UI/UX
- + SEO
- + Social Media Marketing
Unlocks Digital Potential for Unrivalled Healthcare Brilliance
Multiples Consulting fortifies Xenia Hospitals' digital presence, attracting new customers and reconnecting with existing ones, amidst a rapidly expanding market of healthcare providers. With a proficient, empathetic, and qualified team of medical professionals, Xenia has established itself as the acclaimed destination for all healthcare needs, ensuring safety and dependability for over a decade.
Reclaiming Market Share through Comprehensive Rebranding
PROBLEM: They wanted to initiate a comprehensive rebranding strategy aimed at reclaiming our market share in the fiercely competitive industry.
SOLUTION: We developed a concise and comprehensive Brand Identity Definition and Brand Guide, aimed at ensuring steadfast consistency.
Brand and Digital Presence for Regional Leadership
PROBLEM: The primary objective was to solidify Xenia Hospital's dominant position as the leading healthcare provider in the northeastern region of Hyderabad. Additionally, there was a strong emphasis on promoting the organization's core services and positioning itself as a comprehensive healthcare solution provider.
SOLUTION: We have diligently developed a concise and captivating brand message while strategically repositioning Xenia Hospitals to establish a strong value proposition. Moreover, we have standardized marketing communications (MARCOM) across multiple channels and constructed a search engine optimized (SEO-enabled), responsive website, providing a seamless user interface and exceptional user experience (UI/UX).
Strengthening Client Relationships and Enhancing Brand Recall
PROBLEM: To cultivate and strengthen the current client base while establishing a prominent brand recall.
SOLUTION: We initiated a comprehensive lead nurturing program, developed engaging promotional videos, curated health packages, and created various marketing collaterals. Additionally, we have proactively established and activated social channels to foster improved engagement with their target audience.
Through the collaborative rebranding initiative with Multiples Consulting, Xenia Hospital has fortified its capabilities to explore novel and enhanced approaches to delivering unparalleled patient-centric care, ensuring an unforgettable and deeply satisfying experience for all patients.