Pragati Organics –
Organic Sustainably, Growing Globally
Scope of Work
- + Brand Identity
- + Brand Positioning
- + Brand Messaging
- + Marketing Collateral
- + Stationery
- + Outdoor Advertising
Sowing Success: Transforming with a New Brand Image
Pragati Organics is in the business of growing, processing and distribution of Organic foods through their wholesale and retail stores. They started cultivating organic fruits and vegetables in collaboration with farmers in the villages and slowly diversified into organic processing units for longer shelf life. Their aim was to provide organic food for better and healthier living while at the same time affordable.
Establishing a Strong Brand Identity
PROBLEM: One of the major challenges faced by Pragati Organics was the absence of a strong brand identity.
SOLUTION: We focused on designing a unique logo that represents the essence of organic foods and healthy living. By working closely with them, we developed a logo concept that embodies the company's core values and mission, giving them a recognizable and memorable identity.
Building Global Trust and Creating a Resonant Brand Identity
PROBLEM: As they expanded rapidly and ventured into exporting their organic produce, they encountered difficulties in establishing their presence in the overseas market.
SOLUTION: We crafted a brand identity that resonates with international consumers, incorporating elements that emphasize the organic and healthy lifestyle appeal. This approach aimed to instil trust and familiarity among potential customers worldwide.
Boosting Visibility Through Strategic Marketing and Advertising
PROBLEM: They were facing inadequate marketing and advertising thus, were lacking visibility.
SOLUTION: To boost their visibility and reach, we devised a comprehensive marketing and advertising strategy. We focused on outdoor advertising initiatives such as billboards and banners strategically placed in high-traffic areas. Additionally, we developed print campaigns that showcased the benefits of organic foods, promoting a healthier and sustainable lifestyle.
By implementing a comprehensive brand identity strategy and addressing various challenges, we successfully helped Pragati Organics establish a strong and recognizable presence in both local and overseas markets. Our collaboration enabled the company to scale up, expand their retail reach, and communicate their commitment to affordable, organic, and healthy living to a broader audience.