ConsultingLexicon –
Connecting Your Today with Tomorrow
Scope of Work
- + Brand Identity
- + Brand Positioning
- + Brand Messaging
- + Responsive Website
- + Stationery
- + SEO
Creating a Global Brand Identity for Success
ConsultingLexicon is an Indian consulting firm specializing in Financial Services, Infrastructure Projects, and Advisory Services. The company aimed to establish its presence in international markets and desired a brand identity that would resonate with its target audience.
From Local Presence to Global Recognition
PROBLEM: They required a brand identity that would be well-received in international markets. The existing image did not fully capture the global essence they sought.
SOLUTION: We conducted extensive research on successful international consulting firms, analysing their brand strategies and design elements. Based on this research, we crafted a new logo and brand concept that exuded professionalism, trustworthiness, and a global outlook. This ensured that ConsultingLexicon's identity would connect with audiences worldwide.




Transforming Client Engagement with Modern Web and Presentation Redesign
PROBLEM: Their website and presentation materials were outdated, hindering their ability to make a lasting impression on potential clients.
SOLUTION: To address this issue, we embarked on a comprehensive redesign and development of their website. The new design was modern, user-friendly, and responsive, providing an enhanced user experience for visitors. Additionally, we created a visually appealing and coherent presentation template that conveyed a strong sense of brand consistency during client interactions.

Boosting Online Visibility with SEO
PROBLEM: They struggled with low online visibility, limiting their reach and growth opportunities in the digital age.
SOLUTION: We implemented Search Engine Optimization (SEO) strategies to boost their online presence and increase organic traffic to the website. By optimizing relevant keywords and improving the website's structure, they gained higher search engine rankings, enabling potential clients to find them more easily.
Elevating Professionalism with Cohesive Stationery Designs
PROBLEM: The lack of a consistent brand image across stationery materials diminished their professional image and brand recognition.
SOLUTION:We created a set of stationery designs that aligned with the new brand identity, including business cards, letterheads, and envelopes. The consistent visual elements reinforced their brand message and helped establish a cohesive brand image.




By addressing the challenges faced by ConsultingLexicon, we successfully transformed their brand identity into a powerful and appealing one for international markets. The new logo design, website, SEO efforts, and stationery designs collectively contributed to a stronger and more recognizable brand presence, enabling ConsultingLexicon to forge stronger connections with its target audience and thrive in the consulting industry.