Rohini Foundation –
Right to Oral Health
Scope of Work
- + Rebranding
- + Brand Messaging
- + Marketing Collateral
- + Event Promotion
- + Responsive Website
- + Social Media Marketing
- + SEO
Empowering Smiles, Touching Lives
Rohini Foundation, India's largest paediatric oral healthcare foundation, has embarked on a "Zero Cavity Mission" to prevent dental problems among underprivileged children. Through their initiatives, they aim to detect oral health issues early and provide necessary treatment.
Enhancing Online Presence for Greater Impact
PROBLEM: Lack of platform and online presence hindered the foundation's ability to reach out to a broader audience, limiting their impact.
SOLUTION: We stepped in to transform the Rohini Foundation into a corporate brand. We revamped the website with new messaging and positioning, making it more user-friendly and appealing to potential donors and volunteers.
Leveraging Online Payment Systems for Increased Donations
PROBLEM: Running extensive campaigns required significant financial resources, which the foundation lacked due to limited donations.
SOLUTION: We facilitated easy and secure online donations by setting up a payment gateway on the website. This improved the efficiency of the donation process and encouraged more contributions.
Boosting Online Presence through SEO and Social Media Marketing
PROBLEM: Inadequate Digital Presence Challenge: Rohini Foundation's limited online presence hindered their ability to spread their message and attract support from various stakeholders.
SOLUTION: We employed Search Engine Optimization (SEO) and Social Media Marketing (SMM) strategies to enhance the foundation's digital visibility. We used various communication channels to highlight the organization's achievements and impact, thus attracting more volunteers and donors.
Mobile Clinics: Bridging Oral Care Gaps in Rural Areas
PROBLEM: Providing oral care services to remote towns and rural areas was a logistical challenge for the foundation.
SOLUTION:We helped them introduce Mobile Clinics, an innovative initiative to reach underprivileged children in rural areas. This eco-friendly approach made it possible to offer screening and treatment services where they were needed most.
Empowering Volunteers Through Recognition
PROBLEM: They wanted to encourage and motivate the volunteers for the dental camps.
SOLUTION: We created an eye-catching certificate of appreciation to recognize the valuable contributions of the volunteers. Secondly, we launched engaging social media campaigns, giving shout-outs to the dedicated volunteers and sharing captivating photos from the dental camps.
Through the partnership with Multiples Consulting and the implementation of innovative solutions, Rohini Foundation significantly expanded its impact in the quest for a Zero Cavity future. The transformation into a corporate brand, improved online presence, successful social media campaigns, and the introduction of Mobile Clinics have all contributed to attracting more support and volunteers to further the noble cause of paediatric oral health care.