Samruddhi –
Healing Hands and Caring Hearts
Scope of Work
- + Brand Identity
- + Brand Messaging
- + Marketing Collateral
The Samruddhi Brand Experience
Samruddhi is a pioneering healthcare and women's clinic founded by first-generation entrepreneurs. Their vision is to establish a strong and reputable brand, expanding to new specialities and territories while reflecting core values in every customer interaction. The brand's identity, tagline, and messaging are designed to convey the company's vision of healthcare, prosperity, and healing.
Building a Brand that Heals
PROBLEM: They wanted to create a brand identity that resonates with their core values, beliefs, and principles, the founders of the company aimed for a lasting impact on every customer interaction. Key aspects, including healthcare, prosperity, and healing, were deeply considered.
SOLUTION: We proposed a comprehensive new identity that embraces the essence of healthcare, medical expertise, healing, compassionate care, and prosperity. The letter "S" was also integrated, symbolizing strength and success. The result is a powerful brand identity that beautifully captures their tagline - "Healing Hands, Caring Hearts". Through this unified visual representation, the brand's vision of merging healthcare and compassion is truly conveyed.
Ensuring Brand Consistency: A Unified Style Guide and Communication Design Solution
PROBLEM: The brand messaging lacked consistency, leading to confusion among customers and stakeholders about Samruddhi's core values and services.
SOLUTION: We created a style guide that outlines the company's tone, voice, and visual elements to ensure uniformity in all communications. We also provided designs for the business cards and stationery to be used for internal and external communication.
By addressing these key challenges and implementing the suggested solutions, Samruddhi enhanced its brand identity, strengthened customer engagement, and successfully expanded its healthcare services to newer territories and specialities. Through consistent messaging and strategic marketing, Samruddhi achieved its vision of being a reputable and enduring brand focused on healing hands and caring hearts.