TRAGARS –
Train. Gain. Realize.
Scope of Work
- + Brand Identity
- + Brand Messaging
- + Brand Positioning
- + Brand Development
- + Brand Management
- + Merchandise
- + Marketing Collateral
- + Outdoor Advertisements
The Success of the Republic Day Marathon Amidst the Pandemic
The 72nd Republic Day of India witnessed a grand marathon organized by TRAGARS and Hyderabad Runners at Shamirpet. The objective was to promote a healthy lifestyle during the pandemic while fostering the spirit of patriotism.
To ensure the success of the event amidst the pandemic, the organizers focused on contactless propagation.
Multiple Consulting, the digital marketing partner, played a crucial role in this endeavour. We took on the responsibility of promoting the marathon through digital marketing and creative execution.
We executed various creative aspects, such as designing an attractive logo, vibrant t-shirts, posters, flexes, and e-certificates. Through extensive social media campaigning, they attracted over 10,000 participants and viewers who engaged online and offline.
The event received a positive response, with 200 physical and 300+ virtual registrations from across India and the US.
The marathon was conducted under the guidelines laid by TRAGARS, ensuring a smooth and safe experience for all participants. This garnered immense appreciation from the participants and viewers alike, as they felt encouraged to engage in free-spirited running after being confined during the COVID-19 pandemic.
The marathon's success had a broader impact on society, promoting health and patriotism.
Multiple Consulting expressed pride in being part of such a meaningful event and expressed its commitment to promoting future events with similar great causes.