APRERA - Beyond Regulations, Building Trust
Scope of Work
- + Brand Identity
- + Brand Messaging
- + Brand Guide
- + Brand Positioning
- + Brand Development
- + Brand Management
- + Marketing Collateral
- + Merchandise
Building a Strong Brand - Evolution from Regulatory Body to Corporate Authority
APRERA, the regulatory body overseeing the Real Estate sector in Andhra Pradesh, embarked on a transformational journey to transcend its traditional regulatory role and evolve into a dynamic corporate entity.
With a vision to embody authority, boldness, and vibrancy, APRERA sought to establish a strong brand that resonated with its core values and purpose.
To achieve this, our team conducted comprehensive research on regulatory frameworks and best practices of similar bodies nationwide. Meticulously blending these insights, we meticulously crafted the APRERA brand identity. The new brand reflects not only its regulatory prowess but also embodies concepts of consumer protection, shelter, safety, security, and trust.
This rebranding effort garnered widespread recognition and accolades within the industry, standing as a testament to APRERA's enduring impact.
Alongside the brand transformation, we also implemented various marketing elements, including corporate brand identity, a new logo design, a comprehensive style guide, and customized templates for presentations, business cards, letterheads, envelopes, and other marketing materials.
This cohesive approach enabled APRERA to strengthen its internal and external communications, projecting a unified and powerful corporate image that resonates with stakeholders and the public alike.
Additionally, uncover the story behind the logo in our blog article: Brand Story: APRERA - Nurturing Dreams, Ensuring Homes