Multiples Consulting Multiples Consulting

Aditya Scientific –
Passion at Work

Scope of Work
  • + Rebranding
  • + Brand Identity
  • + Brand Positioning
  • + Brand Messaging
  • + Brand Development
  • + Brand Management
  • + Responsive Website
  • + UI/UX
  • + Online Ads
  • + SEO
  • + Event Promotion
  • + Social Media Marketing

Comprehensive Digital Marketing Journey to Elevate Brand Presence and Compete with MNCs

Aditya Scientific provides an extensive array of laboratory equipment catering to academia, pharmaceuticals, life sciences, and research of new chemical entities. Aspired to lead the market in manufacturing top-notch laboratory equipment, they embarked on a journey to address not only the challenges within the industry but also beyond the mere production of laboratory products. Identifying the hindrance posed by the high prices of imported spare parts, they saw an opportunity to seize the reins by designing and manufacturing these components in-house.

Strategic Brand Development for Market Leadership

PROBLEM: They struggled to assert itself as a top competitor amidst the fierce competition posed by multinational corporations (MNCs). They sought to elevate their market standing and gain a competitive edge.

SOLUTION: To establish Aditya Scientific as a top competitor in the industry, we developed comprehensive corporate brand guidelines, crafted a new identity concept, and designed a visually compelling brand identity. Additionally, we created a captivating tagline that effectively encapsulated their values and unique selling proposition, positioning them as a formidable player in the market.

Additionally, uncover the story behind the Aditya Scientific's logo in our blog article: "Aditya Scientific - Illuminating Innovation in Labs."

Elevating Online Presence and Product Communication

PROBLEM: They aimed to revitalize their identity and align it with their passion for innovation and integrity.

SOLUTION: In line with their rebranding goals, we revamped Aditya Scientific's website to enhance its functionality and user experience. We also developed product datasheets that effectively showcased their wide range of offerings, helping them communicate their expertise and product excellence to potential customers.

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Tailored Strategies for Domestic and International Market Success

PROBLEM: They faced the challenge of striking a balance between catering to the Indian market's specific demands while also capturing the interest of international markets. They sought an approach that would resonate with diverse audiences and expand their global appeal.

SOLUTION: To expand their presence in both domestic and international markets, we devised a tradeshow readiness program, including engaging booth designs and promotional materials. The corporate presentation we crafted effectively communicated their capabilities and competitive advantages, making a strong impact on their target audiences.

Boosting Brand Awareness and Market Reach Through Digital Strategies

PROBLEM: Although everything was set in place, they needed a strategic push to increase brand awareness, assert its presence, and foster brand adoption. Additionally, they aimed to generate leads through the online platform to expand their market reach beyond Telangana State.

SOLUTION: With a comprehensive approach, we harnessed the power of Brand Messaging, Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Social Media Marketing campaigns to empower Aditya Scientific's digital presence. The results were remarkable as they experienced a significant surge in page impressions, driven by both organic and inorganic web traffic. This surge led to an amplified count of page views across various channels, establishing a stronger trust base among a diverse global audience.

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The improvements were evident in the form of relevant organic traffic and a substantial increase in leads, translating into reliable repeat revenue for the company. Through our collaborative efforts, Aditya Scientific not only extended its market reach far beyond Telangana State but also expanded its presence to PAN India and Asian markets. The positive footprint they left in international markets, including Sri Lanka, Bangladesh, Vietnam, Africa, Pakistan, and more, was a testament to their enhanced visibility, conviction, and adoption, resulting in continuous revenue growth.

For a detailed account of Aditya Scientific's success story, you can read it here.

Additionally, uncover the story behind the logo in our blog article: Brand Story: Aditya Scientific - Illuminating Innovation in Labs