ISAAYU -
The Green Health
Scope of Work
- + Rebranding
- + Brand Identity
- + Brand Positioning
- + Brand Messaging
- + Brand Guide
- + Stationery
- + Marketing Collateral
Cultivating Sustainable Living and Fresh Experiences
ISAAYU, derived from the Sanskrit word "Isaayu" meaning 'Fresh,' was founded to bring green and sustainable experiences to individuals amidst modern sedentary lifestyles. Their core aspiration is to promote home farming, enabling people to enjoy freshly harvested greens and embrace sustainable cultivation practices.
At ISAAYU, they empower individuals to live a greener lifestyle, connecting with nature and enjoying the freshness and nutritional benefits of homegrown produce. Through innovation and environmental harmony, they redefine the way people interact with food, promoting holistic well-being and a greener future for all.
Establishing Isaayu's Green Brand Identity in the South Indian Market
PROBLEM: They were planning a robust entry into the south Indian industry, and faced the challenge of establishing a strong brand identity and visibility that would deeply resonate with its target customers.
SOLUTION: We stepped in to assist Isaayu in swiftly penetrating the market through the creation of a compelling and fresh green brand. Our team provided several name options, with "Isaayu" emerging as the preferred choice. Leveraging their expertise, the team at Multiples Consulting accurately understood Isaayu's requirements and curated a visually appealing logo that captured attention, had strong recall value and perfectly aligned with the company's objectives and sustainable green harvest policy. The newly crafted brand identity not only met the management's precise expectations but is also anticipated to elevate Isaayu's brand to new heights.
Transforming Brand Identity: From Challenge to Impact
PROBLEM: They faced the challenge of finding proficient professionals who could fully grasp their precise requirements and help them craft a compelling brand identity that effectively conveyed key aspects such as being homegrown, environmentally friendly, maximizing yield in limited space, and promoting fresh harvest.
SOLUTION: We are delighted to share that we successfully generated a snowball effect for Isaayu's green health movement within a remarkably short timeframe, showcasing our commitment and expertise in driving impactful brand transformations.
Witnessing the rapid growth and positive impact of Isaayu's green health movement in such a short time fills us with great pride and reinforces our belief in the power of purposeful branding. We remain committed to supporting Isaayu and other organizations on their transformative journeys, empowering them to thrive and create a greener, healthier future for all.
Additionally, uncover the story behind the logo in our blog article: Brand Story: ISAAYU – The Green Health